Drive awareness and downloads for new iPad app and encourage Moms to print custom cards designed by their kids
Having access to the touchscreen of the device allowed American Greetings to draw directly on the ad. By using speed as a stand in for pressure, we adjusted the thickness of the line to make a more realistic paintbrush experience.
Custom Product Demos
Millennial Creative Services worked with American Greetings replicate the actual user experience they want to promote for their product, which was encouraging parents to print custom cards that their kids design. We put together an interactive drawing ad that allowed the user to hand their device to their kids and let their creativity take over.