Millennial Media Releases SDK 5.0 for iOS and Android
Today we released version 5.0 of our Millennial Media SDK for iOS and Android. This release contains a number of new features and improvements to make it easier than ever for developers to make money through advertising.
Here are a few highlights:
Fast and Easy Integration
A completely updated interface gives developers greater flexibility and control and reduces the code required for implementation. We also made a number of additional updates, including the removal of the READ_PHONE_STATE permission for Android.
Increased Revenue Opportunity
We’re expanding our suite of Video Advertising Solutions for smartphones and tablets giving developers access to even more high CPM brand campaigns. With SDK 5.0, Millennial Media is also IAB MRAID 2.0 certified. Developers can benefit from additional revenue potential as advertisers seek an MRAID 2.0 compliant solution for their premium rich media campaigns.
Support for iOS 6 Capabilities
Integration with Facebook, Twitter and the App Store provides a seamless experience and helps developers keep users engaged with their apps. When users interact with an ad using this functionality, they’re taken directly to Facebook, Twitter or the App Store to complete the action (“Like,” “Share,” “Tweet,” “Download App,” etc.), and then returned immediately to the developer’s app. Developers will also have the ability to make money from brand advertising campaigns that use Passbook to deliver boarding passes, loyalty cards, retail coupons, movie tickets and more directly to a consumer’s mobile device.
In addition, SDK 5.0 does not utilize the Unique Device Identifier (UDID) on Apple iOS devices. Each Millennial Media iOS SDK that we have released since version 4.5.5 in April of 2012 has been compliant with Apple’s decision to deprecate UDID.
We encourage developers to integrate with us or update their apps as quickly as possible to take advantage of the opportunity available with this release. SDK 5.0 is available for download now on mMedia.com and technical documentation and release notes can be viewed here. We welcome developers to contact us with questions, feedback or if they need assistance with integration.
More from Matt Gillis
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.